Effective Date: Tuesday, May 8, 2025

eMedAlert (“we,” “our,” or “us”) is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website and use our mobile application (collectively, the “Services”). Please read this policy carefully to understand our views and practices regarding your personal data and how we will treat it.

1. Data Controller

app.emedalert.ai and emedalert.ai is responsible for your personal data. If you have any questions about this policy or our data practices, please contact us at:

Email: emedalertapp@gmail.com

Address: 3rd Floor Suite, 207 Regent Street, City of London, W1B3HH, UK.
Phone: +40762120220
https://emedalert.ai/get-in-touch/

2. Information We Collect

We may collect and process the following data about you:

Personal Identification Information: Name, email address, phone number, and emergency contact details.
Health and Medical Information: Any health-related information you provide to us, including medical conditions, medications, and allergies.
Location Data: Real-time geographic location data from your device to enable emergency services to locate you during an incident.
Device Information: Information about your device, including IP address, operating system, and browser type.
Usage Data: Details of your use of our Services, including traffic data, location data, weblogs, and other communication data.

3. Legal Basis for Processing

We process your personal data based on the following legal grounds:

Consent: Where you have given clear consent for us to process your personal data for a specific purpose.
Contractual Necessity: Processing is necessary for the performance of a contract with you or to take steps at your request before entering into a contract.
Legal Obligation: Processing is necessary for compliance with a legal obligation to which we are subject.
Vital Interests: Processing is necessary to protect your vital interests or those of another person.
Legitimate Interests: Processing is necessary for our legitimate interests or those of a third party, provided your interests and fundamental rights do not override those interests.

4. How We Use Your Information

We use the information we collect in the following ways:

To provide, operate, and maintain our Services.
To improve, personalize, and expand our Services.
To understand and analyze how you use our Services.
To develop new products, services, features, and functionality.
To communicate with you, either directly or through one of our partners, including for customer service, to provide you with updates and other information relating to the Services.

5. Data Retention

We retain your personal data only for as long as necessary to fulfill the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements. When we no longer need to use your information and there is no need for us to keep it to comply with our legal or regulatory obligations, we will delete or anonymize it.

6. Your Data Protection Rights (GDPR)

If you are a resident of the European Economic Area (EEA), you have the following data protection rights under the General Data Protection Regulation (GDPR):

The right to access – You have the right to request copies of your personal data.
The right to rectification – You have the right to request that we correct any information you believe is inaccurate or complete any information you believe is incomplete.
The right to erasure – You have the right to request that we erase your personal data, under certain conditions.
The right to restrict processing – You have the right to request that we restrict the processing of your personal data,

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